BFCM plan

Four surveys for the sale, one goal each.

Pick the goal you need. Each survey is short, and each one has its own window.

SEA Survey Team · 2 min read

The four surveys and their dates

Until Nov 26

Find winning channelsThank you page, 1 question. Learn where your best customers come from before the BFCM ads go out.

Nov 27 to 30

Recover lost salesExit intent on deal pages, 3 questions. Ask visitors who leave what stopped them.

Nov 27 to Dec 7

Protect your reviewsThank you page, 3 questions. Catch unhappy first time buyers before they post a review.

From Dec 1

Check in after purchaseEmail 7 days after the order, 4 questions. Ask how happy they are, what went wrong if anything and whether they would buy again. Each answer starts the next step.

Set up with one prompt

Each survey comes with a prompt for Shopify Sidekick, or for Claude once the SEA Survey MCP is connected. The prompt saves a draft and shows you the questions first. Nothing goes live until you say OK.

Black Friday is Nov 27. Start collecting answers now.